The CX Journey to Customer Lifetime Value

The evolving world of customer experience (CX) is pushing financial institutions to adopt a broader view of engagement, one that focuses on being there for customers – analyzing every part of the customer journey –  beginning the moment consumers first encounter your brand. 

In this article, Harland Clarke Senior Vice President of Product Management Carrie Stapp covers these topics and more:

  • CX begins at the consumer level — before they become customers — beginning with a consumer’s first interaction with your brand
  • Why focusing on the fast reward is a dangerous business strategy
  • How good CX builds trust and credibility
  • Using CX to find success in 2020


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