Every generation approach finances differently. Financial institutions wanting to grow their loan portfolios need to understand these generational differences.

“Generational Borrowing Habits: The Skinny on boomers, Gen X, Millennials and Gen Z” provides important insight into financial opportunities offered by each generation, like:

• Why baby boomers are still considered the most solid customers for financial institutions
• Why Gen X’s borrowing habits make them the steadiest customers for banks and credit unions
• Why Millennials are having trouble achieving the American Dream – and how you can help!
• Why Gen Z is so stressed over finances