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Data & Analytics, Marketing Article : Feb 13, 2020

The CX Journey to Customer Lifetime Value

The developing world of customer experience (CX) is pushing financial institutions to adopt a broader view of engagement, one that focuses on being there for customers – analyzing every part of the customer journey – beginning the moment consumers first more...

Cards Blog, Video : Feb 6, 2020

It’s in the Cards – Episode 8, Reason #4: “It’s Not Important Competitively.”

“It’s in the Cards” is a monthly video series from Harland Clarke. Co-hosted by Harland Clarke Card Services sales engineers, Paulette Courtney and Mike Schultz, the series covers card and payment trends and breaks down what these trends mean for more...

Marketing Informed Banker : Jan 28, 2020

[Webcast] Drive Revenue by Driving Customer Research

In this webcast, you’ll learn how to maximize consumer search to be more responsive to customer needs, lower costs and gain continuous insight into customer trends. View the Webcast more...

AcquisitionCX, Loan Marketing Video : Jan 23, 2020

What’s Trending in Lending, Episode 4: How to Market to Today’s New Consumer

Consumers today are financially savvy and have a wide range of options when it comes to choosing a lender. They want personalized offers, accurate interest rates and credit worthiness decisions made instantly. Learn what else today’s consumer expects in financial more...

Acquisition Case Study : Jan 9, 2020

Highly Profitable Multi-Wave Acquisition Campaign Delivers $56M Total Balances and 2,728% ROMI

Seeking to rebound from a disastrously unprofitable household acquisition campaign, a Southeast financial institution experienced a complete reversal of fortune using highly targeted, personalized direct mail at saturation pricing that produced total balances of $54.6 million and 2,728% ROMI. Learn more...

Acquisition Case Study : Jan 8, 2020

Gen XY Stands Out in Targeted Checking Acquisition – 334% ROMI Overall

A large, regional bank sought to improve its checking acquisition program. Using Harland Clarke’s Acquisition Accelerator®, it focused on Generation X and Generation Y prospects. Each wave of the campaign has produced incrementally better results – starting with an ROMI more...

Acquisition, Marketing Case Study : Jan 7, 2020

Harland Clarke Dominates the Competition in Credit Union’s Acquisition Test

When a mid-size credit union wanted to improve its acquisition results, it turned to Harland Clarke for help. However, before switching providers, the credit union wanted to conduct a trial run to compare performance. more...

Contact Center Case Study : Jan 7, 2020

Harland Clarke Facilitates Regional Bank Expansion — Welcomes 30,000 New Customers By Phone in Two Weeks

Are you preparing for a merger or acquisition? Welcome calls and inbound support are key to a seamless customer transition. Learn more about Harland Clarke ContactCenterCX – the best way to add short-term, flexible staffing during change events. more...

Client Insight

Ashley Page of BMO Harris on Contact Center Solutions
Tara Smith of Orion FCU on Loan Marketing with Refi Genius
Craig Lewis of Rio Bank on Instant Card Issuance with Card@Once
Michele Stevens of First Financial on Loan Marketing with Shopper Alert.
Joni Walker of Missoula Fed on Email Marketing with HC Digital
Garth Griese of Service One on Custom Check Designs

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Solution Videos

Loan options at your account holders' finger tips
Deliver consistent, high-quality customer experiences with Contact Center Solutions
Mobile deposits get safer with checks using Photo Safe Deposit™
Manage risk, track compliance, and be audit ready
Stand out with custom check products
Simplify instant card issuance with Card@Once

Insight Center View All Solution Videos >>