It’s a fact: strong brands outperform weak ones.¹ How does yours rank?
In today’s winner-take-all marketplace, it’s critical to have a brand that sets you apart from the competition. The good news is that marketing your brand doesn’t have to be difficult or expensive. In fact, you already have a powerful tool that can put your brand into consumers’ hands over and over again – your checks.
Why use checks as a brand engagement tool? Because check writers carry higher balances and use more services on average than non-check writers. So they represent a high-value account holder segment2 and one with which you want to achieve Primary Financial Institution status.
Harland Clarke’s check order marketing opportunities help your financial institution connect with consumers, build relationships and strengthen brand loyalty. Our image and scenic checks reinforce your brand’s connection to the community, and our custom message inserts offer a fast and easy cross-sell tool.
Image Checks offer designs that make a statement worthy of your financial institution. They help to ensure your checks reflect your unique brand, including consistent application of your logo and colors.
Scenic Checks highlight your financial institution’s community connection. Your community is your biggest asset. Take advantage of it by showcasing the landmarks, history, culture, celebrations and achievements that make it — and you — unique.
Custom Messaging uses the innovative CheckFolio™ packaging system to deliver a long lasting, high-impact tool to cross-sell products and services, share critical information, communicate special promotions or onboard new account holders.
Customizable Messaging is the perfect solution when your time and budget are tight. Our professionally designed inserts feature full-color images and copy with variable text – presenting a custom look for less.
1 USB News for Banks, Branding for Banks, 2013 2 Nielsen Research, Check Behavior Study, 2014
Testimonials
“... it has reinforced that we look at Harland Clarke as a strategic partner to the Credit Union...”
