Performance
Analytics

Insight That Drives More Meaningful Engagement

Don’t let your data sit idle – turn it into the insight you need to connect with account holders in a more meaningful way. This not only leads to better marketing and business decisions, it leads to better performance.

Portfolio Analytics
Your portfolio is rich with insight, which we use to build programs that drive highly targeted growth

Customer Experience Analytics
See where branch staff and frontline employees are doing well and where improvements are needed

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Data & Analytics Blog : Mar 13, 2018

Do You Have Data Flu? 4 Best Practices to Stop Symptoms Before They Occur

By 2020, according to this report released by PwC, the ability to act in real-time based on customer intelligence data will be a key trend affecting the financial services industry, and it will drive revenue and profitability. However, while there is a growing awareness of the need for customer centricity, there is a significant gap in preparedness. more...

Data & Analytics, Marketing White Papers : Jan 10, 2018

What Do You Really Know? How Financial Services Marketers Can Win Using Better Data

Marketers have access to tons of data. In many cases, the data marketers have isn’t the data they really need, and their data analysis isn’t telling them what they really more...

Cross-Sell, Marketing Case Studies : Jul 8, 2014

Predictive Modeling Boosts Cross-Sell Campaign Results to $19 Million

A bank with approximately $22 billion in assets was reluctant to implement a cross-sell program, fearing that a heavy-handed sales push would clash with its relationship-driven business approach. However, the more...

Performance Analytics

Insight That Drives More Meaningful Engagement

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Performance
Analytics