Reduce Attrition and Expand Wallet Share
With every additional product an account holder owns, household attrition drops and average household balance increases dramatically.¹ Approximately one-third of account holders don’t plan to buy new products, but do so after receiving an offer.² Harland Clarke’s data-driven cross-sell solution offers an integrated approach to stem attrition and capture growth opportunities within your portfolio, particularly with your highest-potential account holders — those you want to retain most.
-
Data Analysis and Targeting
- Understand account holder product ownership
- Compare performance against industry benchmarks
- Predict account holders’ risk of attrition and propensity to purchase additional products
- Score, rank and prioritize account holders for marketing investment
- Statistical modeling and credit screening
-
Closed-Loop Campaign Planning and Execution
- Brand-driven, action-oriented creative across all channels — email, direct mail and ATM screens
- Turnkey production and delivery optimization
- Performance reporting
- Mystery shopping to assess and reinforce training