Cross-Sell Solution

Reduce Attrition and Expand Wallet Share

With every additional product an account holder owns, household attrition drops and average household balance increases dramatically.¹ Approximately one-third of account holders don’t plan to buy new products, but do so after receiving an offer.² Harland Clarke’s data-driven cross-sell solution offers an integrated approach to stem attrition and capture growth opportunities within your portfolio, particularly with your highest-potential account holders — those you want to retain most.

• Data Analysis and Targeting
  • Understand account holder product ownership
  • Compare performance against industry benchmarks
  • Predict account holders’ risk of attrition and propensity to purchase additional products
  • Score, rank and prioritize account holders for marketing investment
  • Statistical modeling and credit screening
• Closed-Loop Campaign Planning and Execution
  • Brand-driven, action-oriented creative across all channels — email, direct mail and ATM screens
  • Turnkey production and delivery optimization
  • Performance reporting
  • Mystery shopping to assess and reinforce training