Loan Acquisition

Loan Acquisition

Take a More Comprehensive Approach to Loan Marketing
Whether you want to attract new borrowers or cross-sell loan offers to existing account holders, Harland Clarke has a marketing solution to meet your needs.

Our suite of loan marketing solutions includes complementary strategies to fulfill, generate and create demand for loans. Using these solutions, you can reach account holders currently shopping for new loans, and capture — and recapture — loans from competitors.


Triggered loan acquisition solution reaches shoppers before they book with the competition
Loan acquisition solution to reach refinance candidates with attractive offers
Fast, proven means to prescreen and offer perpetually approved new loans – at every touchpoint
Propensity-based loan acquisition solution

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Hawaii State Federal Credit Union (FCU) sought opportunities to improve on its single-product... Download the case study.

Recent research suggests that every generation approaches their finances differently. Possible reasons for this include the Great Recession, the proliferation of digital technologies, or simply the passage of time. One thing is clear: financial institutions that want to grow their loan portfolios need to understand these generational differences. Download the infographic.

After seven years of penny-pinching and coupon clipping, U.S. consumers are spending and borrowing again. This three-part strategy will help your financial institution land its share of home, personal, credit and auto loans. Download the article.