It’s best to focus on attracting and engaging the right prospects for your institution. That’s how you capture the full potential of each customer relationship and stem attrition overall.
 

 
A strong customer engagement strategy starts with having the right data to provide answers to the right questions.
 
  • Marketing forecasting: Which opportunities are you missing?
  • Statistical modeling: Who’s worth your time and money?
  • Lifecycle marketing: How can you attract and retain the right customers?
  • Post-campaign measurement: What’s working and what’s not?

 

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