7 Types of Household Acquisition Campaigns To Consider

In the world of acquisition marketing, there are far fewer answers than questions. So, it’s always good to know what to focus on and what’s best to ignore. Since the cost to acquire and retain customers varies widely by product, service or industry, try not to get distracted by the latest highly discussed industry trend or “hot” social media take.


Bottom line: although marketing is a never-ending task and account holder acquisition may seem like a challenge, it’s important to stay focused on your core capabilities, and ultimately, what matters most to your loyal customers. Do this, and the ROI will follow. While some of the campaign ideas may be familiar, you never know what will stand out as a new, fresh approach to your acquisition marketing.

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