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[Webcast] Consumer Bankers Association – Redefining the Customer Experience for the Next Normal in Banking

October 15, 2020 @ 2:00 pm - 3:00 pm

Out of crisis comes opportunity. While the pandemic has been the ultimate stress test for businesses, it has catapulted digital transformation and new strategies for optimizing customer experiences to the forefront of today’s priorities. Organizations that adapt now will emerge stronger in a post-COVID world, but what is it going to take to get there?

In the webcast, we will discuss:

  • How your peers are prioritizing their digital transformation projects
  • Which online and mobile banking features are fundamental to customer adoption and retention
  • Consumer channel preferences for new account opening
  • Post-COVID marketing plans: top goals, mix and communications strategy
  • Impact on customer service and how financial institutions are responding
  • Emerging banking trends and technology solutions for 2021

Top 3 Benefits to Attendees

  1. Identify ways digital transformation builds a new, resilient and innovative business
  2. Learn how proactive communications and personalization help members manage their finances
  3. Explore ways that resourcing aids in managing day-to-day operations


Thursday, October 15th | 2:00 – 3:00PM EST

Presenters (Panel Discussion): 

  • Jeff Hassemer,  SVP of Marketing, Harland Clarke | Moderator
  • Carrie Stapp, Senior Vice President, Product Management | Digital
  • Traci DeGolier: VP Analytics & Business Intelligence, Harland Clarke | Marketing + Communications
  • Corbin Christensen: SVP, Pricing and Strategy, Harland Clarke | Business Continuity



October 15, 2020
2:00 pm - 3:00 pm
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