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Harland Clarke Announces First Touch™ New Mover Acquisition Program

Turnkey Program Offers Enhanced Analytics, Delivery Speed and High Efficiency to Help Financial Institution Clients Reach New Movers Ahead of the Competition

SAN ANTONIO (Sept. 12, 2013) — Harland Clarke has announced the First Touch New Mover Acquisition Program to help financial institutions acquire new accounts. Developed by Harland Clarke Marketing Services, First Touch helps a bank or credit union be the first to deliver a targeted offer to a new mover’s mailbox.

"According to the U.S. Census Bureau, roughly 12 percent of the U.S. population changes their addresses each year; that’s an average of 130,000 people moving every day1," said Jeff Dishon, Senior Vice President and General Manager of Harland Clarke Marketing Services. "These moves are opportunities for financial institutions to acquire new movers as account holders, at a 35 percent lower cost than acquiring other prospects2."

First Touch New Mover accesses a multi-sourced database that is consolidated daily. Enhanced analytics accurately identify new mover households while Harland Clarke’s award-winning creative team designs best-practice marketing communications to encourage responses. Overnight production and next-day mailing support the rapid delivery of clients’ messages to targeted consumers. Banks and credit unions can also easily track campaign progress with built-in reporting mechanisms that include monthly ROI analysis.

"The First Touch New Mover Acquisition Program carries a relatively low cost per acquisition," noted Sandeep Kharidhi, Vice President Analytics & Business Intelligence for Harland Clarke. "However, it’s the speed of delivery of a financial institution’s offer to the new mover that is of the greatest value." Research validates that communicating with new movers within days of a relocation helps ensure top-of-mind awareness and increases the likelihood of establishing a new financial relationship.

Harland Clarke’s comprehensive suite of integrated marketing solutions delivers award-winning design, strategy, innovation and analytics that help financial institutions acquire, grow and retain account holder relationships. To learn more about Harland Clarke Marketing Services, visit harlandclarke.com/marketingservices.

U.S. Census Bureau Press Release, March 19, 2013

2 Forrester Research, North American Technographics Online Benchmark Survey, Q2 2010

 

About Harland Clarke Corp.
Harland Clarke Corp. is a leading provider of best-in-class integrated payment solutions, marketing services, retail products, high-value transactional print and electronic documentation, and security solutions. It serves multiple industries including financial, insurance and investment services, big-box retailing, accounting software, commercial, franchising, pharmaceutical, and telecommunications. Harland Clarke’s clients range in size from major corporate brands and trade groups to micro-businesses and individual consumers. Long recognized as a leading provider of checks to banks and credit unions, Harland Clarke’s portfolio of payment solutions includes card services, forms, cash management programs, and identity protection solutions for both individuals and businesses. Its award-winning Contact Centers manage clients’ inbound and outbound marketing efforts through phone, email, web chat and voice messaging services – further reinforcing the brand and strengthening account relationships. Marketing Services also offers traditional and digital direct marketing solutions, as well as survey and mystery shopping services, business intelligence, advanced analytics, creative services, and B2B lead generation programs. Through collaborative, end-to-end engagement with clients, the business delivers integrated strategies to serve as a single source for industry-leading marketing services. Harland Clarke is a wholly owned subsidiary of Harland Clarke Holdings Corp. (www.harlandclarke.com)