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Harland Clarke Digital Named a Top Trusted Website In OTA’s 2013 Online Trust Honor Roll

Harland Clarke Digital Recognized for Demonstrating Leadership in Brand Protection, Online Security and Privacy Best Practices


San Antonio, Texas — Harland Clarke Digital today announced it has been named to the Online Trust Alliance (OTA) 2013 Online Trust Honor Roll for demonstrating exceptional data protection, privacy and security in an effort to better protect their customers and brand from the increased threats of cybercriminals.

OTA, a nonprofit organization that works collaboratively with industry leaders to enhance online trust, completed comprehensive audits analyzing more than 750 domains and privacy policies, approximately 10,000 web pages and more than 500 million emails. The composite analysis included more than a dozen attributes focusing on site & server security; domain, brand, email and consumer protection; and privacy policy and practices. In addition to the in-depth analysis of web sites, Domain Name Systems (DNS), outbound emails, and public records were also analyzed for recent data breach incidents and FTC settlements. Key sectors audited include the Internet Retailer 500, FDIC 100 and Top 50 Social Sites, as well as OTA members. 

“Consumers are trading billions of pieces of personal data in exchange for desired services. They rely on the integrity of the businesses collecting and storing this information to protect them,” said Craig Spiezle, president and executive director of the Online Trust Alliance. “We are very pleased with the voluntary level of adoption many consumer-facing websites implemented this year that went above and beyond baseline compliance.”

Nearly a third of the companies reviewed made the Honor Roll, including Harland Clarke Digital. The OTA’s report indicates that company size and/or sales are not true measures of the level of security and privacy a company implements. “All companies are equally evaluated by the same criterion regardless of size. We have seen large e-retailers with significant sales fail to make the Honor Roll; conversely we have seen small to mid-size companies taking top grades,” said Spiezle.

Started in 2005 as an effort to drive adoption of best practices, the objectives of the Honor Roll are to 1) recognize leadership and commitment to best practices which aid in the protection of online trust and confidence in online services; 2) enable businesses to enhance their security, data protection and privacy practices; 3) move from compliance to stewardship, demonstrating support of meaningful self-regulation; and 4) promote security & privacy as part of a company’s brand promise and value proposition.

Being named to the 2013 Honor Roll is a significant achievement considering the large number of companies that received failing marks for inadequate domain and consumer protection (22%), insecure websites (11%), and inadequate privacy policies or data collection practices (35%).

“It’s very rewarding to be recognized for our prioritization of online trust. In our experience, it resonates in a very meaningful way with our clients, their customers and our internal stakeholders throughout the corporate enterprise,” said Mike Ferguson, vice president and general manager, Harland Clarke Digital.

To review the full 2013 Honor Roll report, please download a free copy at: https://otalliance.org/2013honorroll.htmlTo learn more about Harland Clarke Digital, please visit www.hcdigital.com


About The Online Trust Alliance (OTA)
The Online Trust Alliance (OTA) is a member-based, non-profit representing the global internet ecosystem - including the public and private sectors. OTA’s mission is to develop and advocate best practices and public policy which mitigate emerging privacy and security threats while enhancing online trust, innovation and the vitality of the digital economy. OTA is committed to the protection of critical infrastructure, balanced legislation and data protection through the promotion of best practices, benchmark reporting, and self-regulation. For more information, visit: https://otalliance.org

About Harland Clarke Digital 
Harland Clarke Digital (www.hcdigital.com) is a team of experienced marketing and technology professionals that works with hundreds of organizations to execute effective lifecycle marketing programs through email/mobile campaigns, research and survey services, content generation, strategic consulting, employee training services, and more. Harland Clarke Digital is the digital arm of Harland Clarke Corp., a leading provider of integrated payments solutions, marketing services, technology solutions and security services.

About Harland Clarke Corp. 
Harland Clarke Corp. is a leading provider of best-in-class integrated payment solutions, marketing services and security solutions. It serves clients in multiple industries, including financial services, retail, healthcare, insurance, and telecommunications, and ranging in size from major corporate brands and trade groups to micro-businesses and individual consumers. Harland Clarke’s comprehensive suite of integrated marketing solutions is based on customer lifecycle marketing and includes database marketing, email marketing, advanced analytics, campaign management, strategic services, and creative development. Harland Clarke delivers integrated marketing campaigns focused on acquisition, onboarding, engagement, retention, and cross-selling, utilizing extensive print, phone and email channels for campaign execution. Within its payment solutions business, Harland Clarke provides needed products and services to more than 8,000 banks, credit unions and major investment firms. Headquartered in San Antonio, Texas, Harland Clarke operates manufacturing and contact center facilities in multiple states and communities. Harland Clarke is a wholly owned subsidiary of Harland Clarke Holdings Corp., which also owns Harland Financial Solutions, Scantron and Faneuil.