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Harland Clarke Receives International Recognition For Direct Mail Marketing Creativity And Excellence

Marketing Services Team Wins Platinum and Gold in 2012 MarCom Awards Competition


SAN ANTONIO, TX— Harland Clarke Marketing Services is the recipient of Platinum and Gold Awards in the 2012 MarComm Awards Competitions. From more than 6,000 entries, Harland Clarke is being recognized with a top Platinum award for a catalogue created for A.T. Cross and a second Platinum for a campaign developed for PNC Business Credit. A brochure produced for the latter delivered a Gold MarCom Award. All three wins are in the direct mail category of the international competition.
 
Sponsored by the Association of Marketing and Communication Professionals (AMCP), the annual MarCom Awards competition judges creativity and excellence in the work of corporate marketing and communications teams, advertising agencies, design firms, public relations firms, and production companies from around the world. The AMCP is recognized as a standard bearer for the creative services industry. Accordingly, recipients of its MarCom Awards demonstrate talent that meets these standards of excellence and serves as further benchmarks for the industry.

“It’s a tremendous honor to have our team’s work be recognized by the international marketing and communications industry,” said Kris Niblett, Creative Director for Harland Clarke Marketing Services. “However, the real achievement is when we develop innovative direct marketing campaigns that help our clients’ brands strategically connect with customers and generate significant results.”

Harland Clarke Marketing Services is one business area of Harland Clarke Corp., long regarded as a leading provider of integrated marketing services, payment and security solutions to more than 11,000 financial institutions nationwide. The company’s full range of clients includes major corporate brands and trade groups as well as micro-businesses and individual consumers. Harland Clarke Marketing Services’ award-winning creative services are based on business intelligence and resulting strategies, and are delivered through multi-channel campaign execution capabilities that provide clients with a single source for industry leading marketing services.


About Harland Clarke Corp.
Harland Clarke Corp. is a leading provider of best-in-class integrated payment solutions, marketing services, technology and security solutions, and retail products. It serves clients in multiple industries, including financial services, retail, healthcare, insurance, and telecommunications, and ranging in size from major corporate brands and trade groups to micro-businesses and individual consumers. Through collaborative, end-to-end engagement with clients, Harland Clarke Marketing Services (http://www.harlandclarke.com/marketingservices) develops integrated strategies that support its Lifecycle Marketing framework, which is based upon unique insights gained from research, data, analytics, and portfolio benchmarking. Its multi-channel campaign execution capabilities include database and email marketing, business intelligence, advanced analytics, program management, strategic services, creative development and production – offering a single source for industry-leading marketing services. Harland Clarke provides payment products and services to nearly 11,000 banks, credit unions and major investment firms, and operates facilities in multiple states and communities. Harland Clarke is a wholly owned subsidiary of Harland Clarke Holdings Corp., which also owns Harland Financial Solutions, Scantron and Faneuil.