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Check Programs White Paper : Feb 19, 2020

Acquisition Without Activation Is Like a Sports Car Without an Engine – Except Worse.

What’s the real payoff of account activation? Is it the trust and credibility you earn from customers? Or the chance to back up your brand promise? Maybe it’s the groundwork you set for future cross-sell opportunities. Perhaps, for you, it’s more...
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Data & Analytics, Marketing Article : Feb 13, 2020

The CX Journey to Customer Lifetime Value

The developing world of customer experience (CX) is pushing financial institutions to adopt a broader view of engagement, one that focuses on being there for customers – analyzing every part of the customer journey –  beginning the moment consumers first more...
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Cards Blog, Video : Feb 6, 2020

It’s in the Cards – Episode 8, Reason #4: “It’s Not Important Competitively.”

“It’s in the Cards” is a monthly video series from Harland Clarke. Co-hosted by Harland Clarke Card Services sales engineers, Paulette Courtney and Mike Schultz, the series covers card and payment trends and breaks down what these trends mean for more...
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Marketing Informed Banker : Jan 28, 2020

[Webcast] Drive Revenue by Driving Customer Research

In this webcast, you’ll learn how to maximize consumer search to be more responsive to customer needs, lower costs and gain continuous insight into customer trends. View the Webcast more...
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AcquisitionCX, Loan Marketing Video : Jan 23, 2020

What’s Trending in Lending, Episode 4: How to Market to Today’s New Consumer

Consumers today are financially savvy and have a wide range of options when it comes to choosing a lender. They want personalized offers, accurate interest rates and credit worthiness decisions made instantly. Learn what else today’s consumer expects in financial more...
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Acquisition Case Study : Jan 9, 2020

Highly Profitable Multi-Wave Acquisition Campaign Delivers $56M Total Balances and 2,728% ROMI

Seeking to rebound from a disastrously unprofitable household acquisition campaign, a Southeast financial institution experienced a complete reversal of fortune using highly targeted, personalized direct mail at saturation pricing that produced total balances of $54.6 million and 2,728% ROMI. Learn more...
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Acquisition Case Study : Jan 8, 2020

Gen XY Stands Out in Targeted Checking Acquisition – 334% ROMI Overall

A large, regional bank sought to improve its checking acquisition program. Using Harland Clarke’s Acquisition Accelerator®, it focused on Generation X and Generation Y prospects. Each wave of the campaign has produced incrementally better results – starting with an ROMI more...
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Acquisition, Marketing Case Study : Jan 7, 2020

Harland Clarke Dominates the Competition in Credit Union’s Acquisition Test

When a mid-size credit union wanted to improve its acquisition results, it turned to Harland Clarke for help. However, before switching providers, the credit union wanted to conduct a trial run to compare performance.   more...

Client Insight

  • Craig Lewis of Rio Bank on Instant Card Issuance with Card@Once

  • Michele Stevens of First Financial on Loan Marketing with Shopper Alert.

  • Ashley Page of BMO Harris on Contact Center Solutions

  • Tara Smith of Orion FCU on Loan Marketing with Refi Genius

  • Joni Walker of Missoula Fed on Email Marketing with HC Digital

  • Garth Griese of Service One on Custom Check Designs

  View All Client Stories >>

Solution Videos

  • Deliver consistent, high-quality customer experiences with Contact Center Solutions

  • Loan options at your account holders' finger tips

  • Mobile deposits get safer with checks using Photo Safe Deposit™

  • Stand out with custom check products

  • Manage risk, track compliance, and be audit ready

  • Simplify instant card issuance with Card@Once

Insight Center   View All Solution Videos >>