Consumers are inundated with many different marketing messages. Financial institutions are constantly challenged to deliver the right message to the right person at the right time. If you want account holders looking to you for their financial needs, relevant and consistent communication is an absolute must.
Harland Clarke Marketing Services’ WebSmart Marketing™ lets you do more with less. It gives you the ability to develop and manage your direct marketing programs online — delivering highly targeted direct mail campaigns to your account holders at a fraction of the cost. Even in the face of ever-changing market conditions, WebSmart Marketing has the flexibility to meet your marketing goals in the quickest, most accurate way possible.
Say Hello to WebSmart Marketing
WebSmart Marketing, provided by Harland Clarke Marketing Services, is the way to go for online management and implementation of campaigns. It ensures both accuracy and speed to market for your direct marketing. Whatever your needs, WebSmart Marketing has the right program for you. We offer a completely tailored experience that includes comprehensive campaign development and project management. For financial institutions with smaller budgets, we recommend our unique turnkey approach that allows you to browse and select your design and personalize your message using our online shopping experience. Take a look at how WebSmart Marketing helps with end-to-end campaign management.
Direct Marketing has Never Been Easier
WebSmart Marketing puts you in the driver’s seat to execute your marketing campaigns. The secure online ordering experience allows you to browse and select from a broad array of designs and formats suitable for any business need. Select from pre-written copy or create your own personalized message. Then for the final touch, stamp it with your brand including your logo, signature and branch information. Once you have designed your direct mail piece, you can then view, proof and submit your materials online. Your direct mail campaign can be mailed in a matter of days instead of weeks.
Secure Access
WebSmart Marketing allows for flexible user access throughout your entire organization on whatever scale best suits your needs. Build account holder relationships by giving your institution the ability to execute campaigns from multiple areas within your organization. Assign a unique username, password and access level for each user.
More than 82% of developers said that customer demand for marketing automation technology has increased over the last year. — Winterberry Group LLC
Quality Control
With more than 100 years in the check printing industry, when we say our print production meets the highest quality security standards, we mean it. Our print production facility adheres to rigorous security processes. We follow Payment Card Industry Data Security Standards (PCI DDS) and are currently undergoing PCI compliance recertification. With Harland Clarke Marketing Services, you can rest assured that all uploaded account holder information and/or purchase lists are absolutely secure.
Taking Care of Business
Our national award-winning creative team will help design your campaigns based on your strategy and objectives. Our unique knowledge of the financial services industry provides you with a wide array of solutions designed to engage, grow and retain your account holders. Choose the smarter, faster, better approach to meeting you business goals – choose Harland Clarke Marketing Services WebSmart Marketing.
The Harland Clarke Advantage
WebSmart Marketing is just one of the many ways Harland Clarke Marketing Services allows you to do more with less.
Click here to register and begin ordering WebSmart campaigns today!