“Cust.

Custom Modeling

Get Actionable Insights for Specific Business Challenges

Our data scientists build, validate and deploy custom models to predict response, conversion, attrition, credit risk and other marketing behaviors for many of the top U.S. banks and credit unions. While we frequently use logistic regression and multiple regression analysis, other solutions might include:

  • CHAID decision tree models
  • Discriminant analysis
  • Canonical correlation

We have developed dozens of solutions using custom data from a wide array of behavioral, demographic, psychographic and lifestyle sources. One of our specialties is building multidimensional segmentation solutions that provide clients with a 360-degree customer view.

All of our custom predictive and descriptive modeling and analytics is done in-house. Recent custom modeling projects include:

  • “True lift” incremental response models
  • Customer lifetime value analysis
  • Custom test design
  • Matrixed model development
  • Multimodal decision engines and systems
  • Store site location, relocation and market build-out studies