In the minds of most consumers, the checking account is the core banking relationship, and check writing is an indicator of a primary account relationship. That’s why it’s so important to treat personal checking accounts as the high-value accounts they are.
We know that active check writers have the greatest account loyalty1, carry higher account balances2, have greater cross-product penetration3 and higher investable assets4. There’s also a strong parallel between household income and the frequency of check usage5.
Recognizing all that checking means to financial institutions and consumers,
Harland Clarke has been leading check innovation for years: