Want to reach new markets?
We understand the many challenges your organization faces in today's competitive marketplace. One of the biggest is acquiring deposits. Harland Clarke’s new Design On-The-Fly helps you reach new markets, increase retention and acquisition rates while building a source of non-fee income.
Cards have become the heart of the deposit relationship. Now your financial institution can build a variety of affordable and unique card programs with customized card designs that speak directly to your customers. Our new digital printing technology enables you to print unique designs for all your niche markets or account types—such as premium checking, business debit or affinity programs and:
- Compete more effectively by "going local," building relationships with, and creating, community interest.
- Reach a younger audience with cards highlighting local high schools and area colleges and universities
- Drive higher usage of your HSA, HELOC or business debit cards with specific card program designs.
- Support local foundations and causes through an affinity card program accompanied by a unique design; the cardholder's interest is represented and the charity receives needed support and additional visibility.
Our edge-to-edge digital printing is done at the same time the card is encoded and embossed and printed 'on-the-fly.' You can have multiple designs in the same file, same BIN, same next day turnaround.
Harland Clarke's Design-On-The-Fly cards change cardholder behavior to bring you higher usage, organic growth, increased retention and interchange income.