Harland Clarke’s brand is reflected in a new logo representing the combined strengths of its two legacy companies, vivid and fresh corporate colors, and accompanying graphic standards that will be used in the development of customer and member-facing communications. A redesigned and higher functionality website, www.harlandclarke.com, also reflects the new company’s brand and offers an enhanced Media Center.
“Harland Clarke represents the ‘best of the best’ of all the companies that have come together,” said Chuck Dawson, President and Chief Executive Officer of both Harland Clarke Holdings Corp. and Harland Clarke. “Our broader suite of products and services allows us to work extensively with each client in developing a customized plan to help them effectively engage, retain and grow their customer and member base.”
Harland Clarke’s expertise is in customer and member touch points, estimated at more than 200 million each year through channels including the Internet, phone and direct mail. The goal is to offer the right product or service at the right time to the right customer and member.
“Harland Clarke’s focus is working with our clients to improve the experience of their customers and members through our unique industry knowledge and world-class solutions. The BAI is the perfect venue to introduce our brand to the retail banking industry - and to share some of the exciting solutions we have in store for our clients and their customers and members,” noted LaRhesa Pollock, Senior Vice President, Corporate Communications and Performance Excellence for Harland Clarke. “It is an added privilege to be in attendance with our sister company, Harland Financial Solutions.”
Harland Clarke’s brand was developed by an internal team working in concert with a nationally recognized branding firm. It was first introduced to employees at an unveiling at the corporate headquarters in San Antonio, Texas.
