CheckFolio™ Check Packaging System Developed in Response to Account Holders’ Preferences for Storing and Accessing Checks; Innovative Folio Design Addresses Consumer Concerns for Organization, Security and Environmental Efficiency
SAN ANTONIO, TEXAS
— Harland Clarke Corp., a leading provider of marketing services, payment and security solutions to financial institutions, has officially announced the introduction of CheckFolio™, the company’s new check packaging system that will replace its traditional checkbox. Concurrently, Harland Clarke also launched CheckFolio.com
, a website presenting full details about this new standard in check packaging.
CheckFolio’s unique design aligns multiple checkbooks neatly in a slim, compact folio — enabling consumers to more conveniently receive, store and access personal checks. This innovation is the result of several years of extensive research and development. The consumer testing and client feedback was nationwide in scope and included focus groups, online video surveys, surveys on check use and storage, as well as security and identity protection research. Harland Clarke further validated the consumer research with financial institutions.
“As we talked to consumers, we learned that they wanted more than what the standard checkbox offered,” said Gwen Cuffie, vice president of product solutions and marketing for Harland Clarke. “So we took an ‘outside-the-box’ approach and developed a new system that delivers a better account holder experience.” Through its research, Harland Clarke determined that 94 percent of respondents preferred CheckFolio to the traditional box and other check packaging systems currently in the marketplace.
CheckFolio addresses three key needs consumers expressed about check packaging:
- Organization: All CheckFolio components are packaged together neatly, ready to place in a drawer, filing cabinet or on a bookshelf for easy access and storage.
- Security: CheckFolio is delivered in a slim, tamper-evident wrap, plus its unique design makes for discreet and flexible in-home storage options, allowing checks to be “hidden” in the home.
- Environmental Efficiency: The compact and efficient design of CheckFolio uses less material, creates less waste and is recyclable.
CheckFolio also provides consumers with options on how they use their checks: they can choose to leave their checkbooks in place and write their checks “in folio.” Or they can remove a checkbook (typically packaged in books of 25 personalized checks) as needed and place it in a regular individual checkbook cover. The actual CheckFolio is constructed of printed paperboard; its closed dimensions are 6.5” wide x 10” long x 0.5” deep. A coordinating leather cover is also available for account holders who would prefer a more durable storage option.
Financial institutions have acknowledged Harland Clarke’s innovative approach to the traditional checkbox with overwhelmingly positive feedback for CheckFolio.
“We know that checks remain an important aspect of personal banking and that consumers are increasingly seeking ways to organize and simplify their checking activities,” said Harland Clarke President and Chief Operating Officer Dan Singleton. “CheckFolio enables financial institutions to meet these needs in an innovative way and consumers are giving our clients credit for being forward-thinking and caring about their account holders.”
Harland Clarke has begun the transition of its check packaging to CheckFolio and will continue throughout 2012. To view CheckFolio and learn more information about it, visit checkfolio.com
About Harland Clarke Corp.
Harland Clarke Corp. (www.harlandclarke.com) is a leading provider of best-in-class integrated payment solutions, marketing services and security solutions. It serves clients in multiple industries, including financial services, retail, healthcare, insurance, and telecommunications, and ranging in size from major corporate brands and trade groups to micro-businesses and individual consumers. Harland Clarke’s comprehensive suite of integrated marketing solutions is based on customer lifecycle marketing and includes database marketing, email marketing, advanced analytics, campaign management, strategic services, and creative development. Harland Clarke delivers integrated marketing campaigns focused on acquisition, onboarding, engagement, retention, and cross-selling, utilizing extensive print, phone and email channels for campaign execution. Within its payment solutions business, Harland Clarke provides needed products and services to nearly 11,000 banks, credit unions and major investment firms. Headquartered in San Antonio, Texas, Harland Clarke employs more than 4,500 people nationwide and operates manufacturing and contact center facilities in multiple states and communities. Harland Clarke is a wholly owned subsidiary of Harland Clarke Holdings Corp., which also owns Harland Financial Solutions and Scantron.