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Leadership Letter From Dan Singleton

Harnessing the Power of New


Executive Spotlight

Dan SingletonDan Singleton is president and chief operating officer of Harland Clarke. He oversees all business units for Payment Solutions, Marketing Services and Security Solutions, including sales, marketing, operations and contact centers. He joined the company in 1988 and has more than 20 years of experience in the securities printing industry.

With the onset of spring, it's easy to see signs of newness. New has been a consistent theme for the financial services industry in recent times, and it remains one at Harland Clarke.

Without question, your financial institution and your account holders have felt the impact of new federal regulations during the past year, such as Regulation E, the Dodd-Frank Wall Street Reform and Consumer Protection Act, and the Durbin Amendment. In April, Harland Clarke will be launching new products and marketing tools to meet the changing needs of account holders and create additional value for our financial institution clients. And already we have introduced our much anticipated security solutions to address some of the top concerns in today's marketplace: assisting account holders secure their personal information and helping your institution find new ways to both generate income and increase account holder satisfaction.

This issue of Delivering Value delves into some of the challenges your financial institution faces and focuses on how you can still achieve your growth objectives. Our cover story provides you with an in-depth look at the Dodd-Frank Act and what it means for your financial institution from the perspective of two Harland Financial Solutions experts. You'll also read about the importance of financial literacy and how fostering consumer education can help enhance your bottom line. You'll learn more about an emerging trend in financial services — the growing use of direct and self-service channels — and the critical nature of fully transactional online branches to meet account holders' needs. If you're looking for ways to beef up your marketing to small-business owners, you'll find information about what is important to them and what motivates them to purchase products and services from your financial institution. And you'll see how one full-service bank utilized email marketing from SubscriberMail, a Harland Clarke company, to help improve customer retention, increase cross-sell and expand outreach to prospective customers.

Throughout 2011, you'll hear more from us about the new ways we can collaborate with you to make the smart moves that help you reduce costs, increase income and enhance account holder satisfaction and, ultimately, lead to your success. We appreciate the opportunity to be of service to you and your account holders.

Sincerely,
Dan Singleton
Dan Singleton
President and Chief Operating Officer
Harland Clarke