Dan Singleton is president and chief operating officer of Harland Clarke. He oversees all business units for Payments Solutions, Marketing Services and Security Solutions, including sales, marketing, operations and contact centers. He joined the company in 1988 and has more than 20 years of experience in the securities printing industry.
Throughout Harland Clarke’s lengthy history, one hallmark of our company has been continuous growth. We grow not for the sake of expansion itself, but with the intention of further contributing to our strength as a solutions-oriented organization, improving what we do and how we do it, and enhancing the relationship value we offer to our clients.
In 2010, Harland Clarke announced the strategic acquisition of three companies: SubscriberMail, Protocol IMS and iPrint. These acquisitions, combined with other initiatives, expand the scope of solutions we offer to help our clients attract and retain businesses while adding more services that business owners need to start, manage, grow and protect their businesses. They also contribute to Harland Clarke’s focus on supporting our clients with multiple channels for marketing and communications, including print, email and phone.
This issue of Delivering Value delves into some of the ways your financial institution can enhance product and service offerings and increase relationship value with consumers. In our cover story, you’ll learn about the top trends currently shaping the financial services industry — and the opportunities they are creating for innovation. You’ll also discover how the unprecedented pace of regulatory change is impacting the future of checking, and what you can do to replace lost fee income, strengthen account holder relationships and reduce expenses.
In addition, you’ll hear from one of Harland Clarke’s email marketing experts about the roles of social media and consumer segmentation, what you can do to make the most of your next email campaign and common mistakes to avoid. If you have been looking for an easy way to encourage account holders to reorder checks from your financial institution, read on to see how OrderMyChecks.com, Harland Clarke’s new self-service ordering website, can help. And, in our case study, you’ll read about the success one client has experienced by combining free identity theft protection using Harland Clarke’s fully managed recovery solution with a credit card offer to enhance acquisitions.
It is in the spirit of continuous growth and improvement that the entire team at Harland Clarke is engaged in enhancing the solutions and the value we offer to our clients so that you can do the same for the consumers you serve. And it is our pleasure and our passion to continue doing so.
President and Chief Operating Officer