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Nashville creative team wins award for client direct mail campaign


For the second year in a row, Harland Clarke Marketing Services’ creative team in Nashville has been recognized with a Graphic Design Award by Graphic Design USA, a news and information magazine serving the professional design community This year’s award is based on the creative team’s work for National Bank of Arizona’s money market acquisition campaign. Harland Clarke Marketing Services will be listed as a 2009 winner on Graphic Design USA’s website and in its annual publication.

National Bank of Arizona, an affiliate bank within Zions Bancorp, is focused on providing financial services with a local perspective and personal dedication. The bank is dedicated to delivering its award-winning account holder service in a genuine, approachable way. It also has a strong entrepreneurial spirit and a can-do attitude, and it considers the real estate industry, professionals, and small and midsize businesses some of its core market strengths.

Harland Clarke Marketing Services designed a campaign that built on the bold, entrepreneurial aspects of National Bank of Arizona’s brand. The Nashville creative team positioned both the account holder and the money market account as “overachievers” — with the latter delivering a higher rate, more safety and accessibility. The goal of the campaign: to drive money market deposits via direct mail and in-branch posters.

ad group2Kristina Niblett, Harland Clarke Marketing Services’ creative director, led the design effort. “Our creative team applied strong direct marketing design and concept skills to develop a campaign that brought this entrepreneurial brand to life and generated results in both the mailbox and the branch environment.” Jeff Warren, senior account executive in Harland Clarke’s Major Account and Investment Services Division, agrees. “This campaign positioned National Bank of Arizona as a strong financial partner when customers were most concerned about the safety and soundness of their financial institution. It also provided a positive, solution-oriented feel,” he says. “It is a great example of how Harland Clarke Marketing Services works with its clients to provide the tools and expertise to respond quickly to rapidly changing market conditions and unique opportunities.”

For more information about developing creative and effective direct marketing campaigns, contact your Harland Clarke account executive or visit harlandclarke.com/contactus.