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Three Winning Innovations From Harland Clarke Holdings Corp.

PhoenixTM System

Type of innovation:
Customer Relationships
Integrating Internal Systems
Business Analytics
Marketing Solutions

Georgian Bank, a fast-growing, Atlanta-based institution whose motto is “Never Business as Usual,” is known for its concierge approach to banking.“ Our objective is to provide a relationship banking alternative that exceeds anything currently available,” says Danny W. Jett, executive vice president with the bank. Georgian Bank chose to partner with Harland Financial Solutions for its innovative core processing solution, the PhoenixTM System, which focuses on relationship banking. Jett explained that the Phoenix System architecture allows his bank easy access to a complete profile of relationships with each customer, a key challenge facing financial institutions today. This partnership enables Georgian Bank to provide appropriate solutions with top-notch customer service, which in turn strengthens the bank against current economic conditions.1

CreditQuest®

Type of innovation:
Customer Relationships
Integrating Internal Systems
Business Analytics
Marketing Solutions

Imagine an innovation that reduces the multiple software systems required for commercial lending and provides a centralized solution. That solution is CreditQuest and, because of it, Harland Financial Solutions was chosen by Bank Technology News as one of its 25 Top Innovators of 2007. To date, more than 90 fi nancial institutions across six countries have implemented CreditQuest.

Unlike consumer lending today, which is mostly automated, commercial lending often entails as many as a dozen information technology systems that are not integrated with one another, according to Orren Peled, vice president of global CreditQuest development at Harland Financial Solutions. It is one of the last remaining bank processes to be automated. In addition to integrating internal workfl ow, which provides enhanced relationship management, CreditQuest also offers another powerful lure: analytic tools that determine the effect of, for example, interest rate changes on cash fl ow. Overall, it gives financial institutions access to timely, detailed portfolio information and provides a tool to provide a consistent analysis of the entire portfolio, enabling them to better monitor their credit risk.

“We have received rave reviews from our examiners on our new credit management process,” says Gerianne Graham, vice president of lending for Baker Boyer National Bank in Walla Walla, Wash. “Our loan approval process and all reporting take much less time since we implemented CreditQuest.

Intelligent OnboardingTM,

Type of innovation:
Customer Relationships
Integrating Internal Systems
Business Analytics
Marketing Solutions

Within the first year, new account holder attrition rates reach as high as 40 percent. Half of these losses occur within 90 days after an account is opened. Harland Clarke Marketing Services developed Intelligent Onboarding to help stem these losses and build long-term account holder relationships.

This year-long, multi-channel approach uses customer data to enable fi nancial institutions to better address account holders’ needs. It is a flexible, customizable solution that uses digital print technology, business intelligence and stringent security protocols to help build a consistent, positive experience, leading to increased profi tability. Perhaps that is why close to 1,000 readers of BankNews chose to honor Intelligent Onboarding with an Honorable Mention in the publication’s 2008 Innovative Solutions Award competition.

Mathew Wilcox, vice president of marketing for Zions Bank in Salt Lake City, thinks the award is well-deserved. "Intelligent Onboarding allows us to connect with our new branch-based Z Internet Banking customers as quickly as possible, immediately after an account is opened," he says. "Then we continue to build a dialogue through direct mail, phone and e-mail."

1 Windows in Financial Services, Winter 2009, p. 32