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Harland Clarke Marketing Services:
Marketing That Gets Results—Now That’s Smart

Leadership Letter from Steve Albright

Executive Spotlight

Steve Albright is a member
of Harland Clarke’s executive
management team and
general manager of Harland
Clarke Marketing Services.
He has been with the
company for 27 years.

LaRhesa PollockIn business, there’s a distinct pleasure that comes from serving a client well. At Harland Clarke, we know we’ve done that when we listen to what is important to our financial institution clients, design solutions to meet their needs and those of the customers and members they serve, and exceed expectations with a sense of focus, purpose and integrity.

We take that results-driven approach at Harland Clarke Marketing Services. Combining the experience and expertise of the legacy companies that joined together to create Harland Clarke, our comprehensive offering of time-tested marketing solutions helps financial institutions successfully acquire, retain and grow account holders. Many of you reading this issue of Delivering Value are clients who have known us for years and have helped make us one of the top providers of marketing services to financial institutions. If you have not yet explored Harland Clarke Marketing Services’ broad suite of performance-optimizing capabilities—from strategy and analytics to creative and production to client and contact center support—I invite you to do so.

This issue of Delivering Value contains some examples of how Harland Clarke Marketing Services partners with our financial institution clients to deliver targeted and innovative marketing solutions that help produce sustainable, measurable growth. You’ll read about how reward programs foster loyalty and build account holder relationships, and how important it is to implement and market these programs effectively. In Solution Spotlight, you’ll learn how solid business intelligence can help you target account holders, delivering relevant messages to the right customer at the right time and through the most preferred channel. You will also learn how Harland Clarke Marketing Services can provide both turnkey answers to the pressing challenges your financial institution now faces, as well as custom marketing solutions to fit your specific needs and objectives to produce optimal results. And if you’ve realized that tapping into the youth market has tremendous potential and value but doing so has seemed daunting, you’ll discover how your financial institution can help lead the charge in educating the next generation about handling money.

With shifting economic conditions and the changes that have taken place in the financial services industry in recent months, it is more important than ever to have a strategic partner that can help your financial institution successfully navigate into the future. With more than 120 years of financial services experience under our belt and a comprehensive array of solutions to help realize your objectives, we stand at the ready—prepared for the opportunity to serve you well.

Best regards,

Steve Albright
Executive Vice President, Marketing Services
Harland Clarke