During the third quarter, Harland sales and HR associates spent a busy month participating— for the first time—in two events in Atlanta designed to: (1) educate diverse business professionals about Harland as a career choice; (2) schedule post-career fair exploratory conversations with prospects; and (3) chart a course for future participation with the organizations’ leadership in upcoming conferences.
On September 22 at the Hilton Hotel in downtown Atlanta, Harland was a conference sponsor of the National Sales Network (NSN), an organization of African-American sales professionals. On September 28 and 29, Harland participated as a conference sponsor of the National Black MBA Association (NBMBAA) meeting at the Georgia World Congress Center. The two meetings attracted 600 and 11,000 African-American sales and business professionals, respectively. In both instances, Harland staffers took advantage of the company’s sponsorships to meet and greet conference attendees, explore career options and converse with conference leaders on plans for future collaborations.
“We absolutely achieved our goal of positioning Harland as a desirable place to work for diverse individuals,” said Karen Matterson, vice president of human resources, Harland Printed Products. “In fact,” Matterson continued, “the two meetings we attended have resulted in several very serious post-conference interviews that will likely result in new hirings within our organization. We look forward to next year’s conferences so that we can expand and build on the success of this first initiative.”