2006 2nd Quarter:

Giving While Spending

Harland’s Cause-Related Checks Help Consumers Give Back

Harland is committed to helping its financial institution clients make a difference with a suite of cause-related checks that provides consumers a way to give while they spend.

“Harland recognizes the need to support our communities’ nonprofit organizations and foundations, which encompass diverse interests,” says Stacy Franklin, Marketing Director for Licensed Products. “To this end, Harland offers nine cause-related checks, while the Liberty footprint offers eleven.”


A portion of the proceeds from TreeTops Checks benefits Plant-It-2020.

The American Heart Association receives fifty cents from every order of Messengers of the Heart Checks.
In its 2005 product launch, Harland conducted research to better understand how consumers could use their purchases to contribute to causes close to their hearts. “As a result, we increased our partnerships with charitable causes versus commercial brands,” says Franklin.

Harland selects its growing list of charitable partners based on consumer feedback gathered through its call centers, as well as feedback from financial institutions. In essence, the market expresses its needs and Harland responds.

Additionally, significant events that affect the national community create opportunities to partner with new causes. For example, Franklin notes, “Our Spirit of America series was born out of the 9/11 tragedy and a desire to help our clients support the disaster relief effort through our products.”

Cause-related checks feature a heart symbol in the Harland Personal Checks catalog and a ribbon in the Liberty Personal Checks catalog. They can also be viewed on line at Harland.com or LibertySite.com.

Using Harland’s cause-related checks, consumers know their spending dollars are doing more. “In the aftermath of Hurricane Katrina, Harland made donations to the American Red Cross that took us over the $1 million mark,” says Franklin. Proceeds from check orders benefit other organizations as well, including Make-A-Wish Foundation, American Heart Association, The Humane Society, Sickle Cell Disease Association, Plant-It 2020, Hasbro Children’s Hospital and many others.

As for the future, Harland plans to continue to support its family of partner causes. Franklin says, “We intend to keep our finger on the pulse of giving and seek out organizations that shelter and protect those in need.”

To learn more about Harland’s cause-related checks, contact Stacy Franklin at sfranklin@harland.com or 770-593-5109.